In a similar fashion to normal directories, such as the Yellow Pages, a web directory is able to feature listings of websites split into different categories for ease in locating the relevant information. If you are searching for something online then using one of the better quality web directories is just as effective as using a physical of hard copy. A web directory can offer online businesses a wide range of benefits, which might relate to search engine ranking, web traffic and increased profitability.
Here are some of the benefits that you might realize from submitting your website to a web directory.
In most cases, the main directories attract a high volume of traffic to their sites on a daily basis. Site visitors have access to easily search the different categories, which allows them to connect direct to all-types of websites. This increased traffic for the webmaster is the most significant benefit to adding a link to the web directory. To ensure you get the most from submitting your site to the directories, you should always look for the best quality directories that attract a considerable number of daily visitors.
By submitting your site to the directories, you are also making it easier for the search engines to detect your website and increase its natural ranking in the search results. Due to the size of the directories and the almost constant updating of information, the spiders sent by the search engines are highly likely to detect your site and have that link indexed.
If your website is placed on the directories then you might be able to optimize certain keywords that you wish to have ranked in the search engines. Use descriptive text for the anchor text link that connects to your website. Use a phrase that clearly identifies the function offered by your web site. If you go to the effort of providing a well written description then this should also help in attracting a higher click-through rate, which means you get a lot more visitors to your website.
Increase Site Credibility
If you are able to get a site listed on the top web directories then that can increase the credibility of your web site. In most cases, the better quality websites vet and review the submissions to determine the quality of a site. Human edited directories are a lot more valued and this also means that visitors will trust the information that they read on directory and be more willing to click-through to a particular web site.
Promoting anything online can be a tall task without having all the resources and the know how to get there. That is why having a good source for information is great. That is why you are reading this now because you are looking for quality information about promoting CPA programs online.
Let’s take a look at some good ways to promote your cost per acquisition site online. There are three easy ways to promote online; blogging, classified ads and Pay Per Click.
1. Pay Per Click (PPC)
This is one of the more typical ways to make money with CPA programs. The only thing that can really kill you here is if you are miscalculating the numbers between you making money and you having to spend it on a PPC program.
You absolutely cannot spend any more than.25cents on the dollar. Why? Because you need leverage so when you do get a lead or sign up, you can at least break even.
This is assuming you did the correct research and collect the right amount of keywords to reach solid numbers.
Bottom line here is you don’t want to lose more than you want to make.
This is a very popular way to get traffic and has been the most stable means of getting traffic since the internet has been around. The way you need to blog your CPA programs is to surround a general theme around the program.
Don’t try and stuff as many programs as you can in the blog. Just relax and write about the industry or topic revolving around the program you are promoting. This will get you in good with your readers.
Make sure your topics are ultra-specific. For example, if you are promoting a CPA company that sells golf clubs, create one blog talking about putting, create a blog talking about driving, etc. you get the point.
3. Classified ads
Submitting your site to classified ads is another great way to get free traffic to your CPA site. The same principles apply to what I mentioned in the blogging section. You will need to write an ad that is focused on something ultra-specific. You can even use the ad as a gateway to your blog.
The greatest tip you need to know, however, is to make sure your ads and the program all match the category of choice. If not then you run the risk of getting your ad flagged, banned or ghosted.
Google owns Blogger and has done a great job of making their platform very user friendly to the point where a child can use this platform without any resistance. It’s not to say that the platform is cheesy or non-professional. It’s to say that there is continuity in the platform and if you are a basic type of person, will enjoy the platform very much.
As far as CPA programs are concerned, you can use blogger to get the word out about the program you are promoting. However, you will need to develop your content for your blog first. Content is still king. Continual content is queen.
Once you have your content together, you can then start placing you’re the CPA programs on the blog. What you are ultimately trying to do is just gain a readership and gain a following. Blogs are used for interaction anyway.
As people are interacting with you about a particular subject, you can place your CPA programs on your Blogger blog just as a resource. It’s not healthy to make a “spam” type of blog. This is the blog you might see that has a ton of ads all around the blog and very little content. Even if there is a lot of content on the blog, if the ads are distracting you from reading the content you are looking for then there might be a little too much spam on the blog.
If the CPA program allows promoters to place banner ads on their blogs, then you can simply place one on the left side of the blog and at the bottom of the content. People tend to look from left to right.
Since people typically do this on a website, then it will be in your best interest to use place your ads on the blog that way. It’s really simple to do and is self-explanatory on the site. The bottom line here is you want to make sure you are distributing good content, placing your ads in the right places and then make sure you are gaining a following.
You can also set up a domain through the platform as well. It is very simple to do and blogger helps you get really acquainted with the process. There really isn’t anything on this site that spells difficulty. You can be up and running in a matter of minutes unlike other platforms online.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.